Even 'Aashiqui' album was released six months before the film. You released 'Lut Gaye' way before the trailer dropped, like it was done in the '90s. Singers ke khud ki conviction se cheeze nahi hoti (Singers' conviction doesn't make things work), you definitely need experienced support” I will not name these artists, but there have been times they release 10-20 songs of their own, and only one becomes a hit. Otherwise, all the artists get into that zone of doing things themselves, sometimes the song works, sometimes it doesn’t. A music label who has that kind of knowledge is very, very important for the artist to grow on that level. The song will be revisited and stay longer. If that means that it commercially does well too, let it. I am not calling myself a perfectionist it’s just that having a strong backing actually helps a song do well. With all respect to Jubin, there have been times when he has come to me and suggested something, and even recorded and released songs, but they didn’t work. That matters a lot, when you are recording a song. Thankfully, I have got the ear to select music, which I think I have inherited that from my father. But obviously, as I told you, it’s teamwork. I don’t want to comment directly on that because there are so many artists who are doing it themselves. D o you feel that without the backing of a music label, too, indie music can survive in India?īhushan: Honestly, it’s okay to have this help and backing. And it thus feels like music is being commercialised. Jubin had earlier shared how, due to the latest trends, future of independent music is pretty dicey in India unless they are backed by an strong label. There were some decisions I could have never really taken I needed a push, had it not been for Bhushan ji, I don’t think I could have grown this much as a musician. I always thought that I was only capable of singing sad and romantic songs, like when Bhushan made me sing a kawwali. Jubin: Honestly, I never thought I could experiment with these many genres or sing such songs. What’s been the biggest takeaway from your journey so far? You have already become a popular face in the music industry. There are so many people out there who are trying to do a job as close to him, but they are not able to get even close to him. It’s not an easy job to continuously deliver hits, there’s just so much more that goes behind every song process. As artists, we also get a lot to learn from him. When you have a strong captain of the team like Bhushan, who’s driving himself with so much of gut and conviction, good results are bound to come. I aspire to learn from him and have already. And honestly, I don’t think I feel the need to pinpoint anything in what Bhushan creates. The piece which I am given to sing has already been refined, creatively checked along with the chorus part and background tone, music etc. Jubin: By the time a particular piece reaches me, Bhushan has already kept an entire prologue, setting and the script ready. Jubin, what’s your creative process like? I have done so many singles with Jubin earlier he used to be so reluctant in shooting, then I pushed him. They are getting a lot of recognition even as singers, because earlier, it always felt like it’s the actor’s song and he’s singing, whereas he/she was only lip-syncing. It’s unbelievable! I even did songs featuring him, letting him share the screen space with some good TV actors and models, and those songs have worked well too.Īll in all, with the rapid popularity and emergence of non-filmi songs, all of my singers and artists are getting that visibility since they are acting too. He went on my conviction.Īnd I would also like to share that Jubin is the only artist to have maximum number of streams across his 10-12 songs within the last 8-9 months. In fact, he did another song with me ‘Main Rahoon Ya Na Rahoon’, which was again a blockbuster. And obviously, I somewhere owe it to Emraan too! After a long time, I did this song with him. During the pandemic, I have worked mostly with Jubin, and by far, this has been the last number to have such an immense popularity in a short time span. It’s total teamwork! The lyricists and the composer have also done a brilliant job. I honestly feel you guys were made for each other to make that song a success, and Emraan Hashmi checked the final box! How has the entire experience been?īhushan : I emotionally invest myself in every song! It feels extremely overwhelming to see the numbers going up for 'Lut Gaye' these are unbelievable numbers! I’ve never seen such numbers, not even during ‘ Kabir Singh’ and ‘Aashiqui 2’ which were the best albums in the past 5-6 years.
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